The Link-UP

Sammy G and Sun God, Haitians who grew up in America and crossed paths in the Dominican Republic, shared a similar story: years spent grinding in underpaid call centers, yearning for something more. Earning less than $3 an hour, they realized this wasn’t their final destination.

SunGod, ever the visionary, dubbed Sammy G “the Professor” – a nod to his ideas brimming with potential. They dreamt big, envisioning ventures that could make a real impact. But their ambitions were constantly met with the harsh reality of their meager income. The call center, despite its meager pay, provided a lifeline, a roof over their heads, and food on the table.

Sammy G, a budding entrepreneur, had always harbored a passion for fashion. He started small, launching a clothing line called “Neg Lakay”. This was just the beginning. Sammy G also explored other concepts, including “Luv Li Ye,” a brand celebrating self-love and individuality.

However, perhaps the most significant venture was “NYCT,” an acronym for New York and Connecticut. This brand paid homage to their roots, drawing inspiration from the gritty streets of Bridgeport, CT, and Brooklyn, NY, where they both honed their resilience and unwavering “never give up” attitude. “NYCT” wasn’t just a clothing line; it was a reflection of their core values, a testament to the strength they cultivated amidst the challenges they faced.

Then came the spark that ignited their entrepreneurial fire. Sun God declared, “Haitian Born, American Made – that’s who we are!” This powerful statement resonated deeply. America had nurtured their skills, their knowledge, and their dreams. Now, it was time to leverage those American-grown talents to thrive in Haiti.

“Haitian Born, American Made” became their mantra, a powerful brand that embodied their journey and their aspirations. It was a testament to their resilience, their determination to break free from the limitations of their current situation, and their unwavering belief in their ability to succeed.